The awards ceremony was co-sponsored by Lux in the year 2005 which was titled as Asianet Kudumbam awards later Confident Group took up the sponsorship in the next 2 years. Since TV actors and actress' lack a strong society like Association of Malayalam Movie Artists, Asianet conducts functions to token their actors, directors, producers and production houses alternatively. It is a promotional platform of Asianet's TV shows. The Asianet Television Awards ( ATA) is one of Asianet's newer ventures.
Excellence in Television achievements for Asianet TV serials